Who Publishes GPS Tracker Pricing
We opened fourteen tracking vendors’ own websites and looked for one thing: a dollar figure for the product. Six publish in full. Seven publish nothing at all. Here is the whole list, with the figures where they exist and a blank where they do not.
This matters because the hardware price decides almost nothing. A market measured in billions of dollars runs mostly on recurring subscriptions, and the recurring number is the one most often missing.
| Vendor | Segment | Hardware | Recurring | Verdict | What the page actually says |
|---|---|---|---|---|---|
| LandAirSea | Consumer | $29.95 | $19.95 to $49.95 / month | Publishes | Six published tiers tying update interval to price, plus prepay discounts to 50% at two years. |
| Logistimatics | Consumer and SMB | $24.99 to $64.99 | $12.50 annual, $19.99 monthly | Publishes | Full range priced, volume pricing published to $44.99 a unit at twenty, no contract. |
| Spytec | Consumer | Free with plan, returnable | $8.95 to $34.95 / month | Publishes | Rate published per device, monthly and annual. Hardware is a loan, not a purchase. |
| Tracki | Consumer | $28.99 | From $9.95 / month | Publishes | Hardware priced on the product page; the plan table is not, so the floor is all you get. |
| Apple | Consumer tag | $29, $99 for four | None | Publishes | No subscription because there is no cellular radio. Bluetooth, UWB and NFC only. |
| One Step GPS | Fleet | Free, returnable | $13.95 / month | Publishes | The only fleet platform of seven we checked with a rate on its own homepage. No contract. |
| Vyncs | Consumer | First year bundled, states no monthly fee | Partial | States no monthly fee on 4G+ plans and publishes no dollar figure on the homepage. | |
| Geotab | Fleet | States none upfront | No price | Two named plans, GO Core and GO Plan. No rate, but states no device cost and no install fee. | |
| Samsara | Fleet | No price | Six named packages, no figures. Every CTA is Get pricing or Talk to sales. | ||
| Verizon Connect | Fleet | No price | No tiers published. The only vendor that states professional installation costs extra. | ||
| Motive | Fleet | No price | A product catalogue with no plans and not one dollar figure anywhere on the page. | ||
| Azuga | Fleet | No price | The Get a Demo button points at a URL labelled pricing, which is a form. | ||
| Teletrac Navman | Fleet | No price | A Get Pricing button leading to a configurator that ends in a quote, not a price. | ||
| GPX | Enterprise assets | No price | Thirteen product pages, no price on any of them. AssetTag Pro states hardware is included. |
Every figure was read from the vendor’s own website on 18 September 2026. A blank cell means that company publishes no figure, not that the item is free. Disclosure: GPX and Logistimatics are brands we work with, and both are scored here on exactly the same test as everyone else.
Five We Could Not Read, Which Is Not the Same Thing
These vendors are absent from the table on purpose. Each of them either refused our request or renders its prices with JavaScript that a plain fetch does not run. They may publish perfectly clear pricing to an ordinary visitor. We did not see it, so we are not scoring them.
- Tile. tile.com now redirects to life360.com, which returned 403 to our request.
- Chipolo. 403 Forbidden on the store and the home page.
- Samsung SmartTag. Page loads, product grid and price render client-side and were absent.
- Pebblebee. Page returned 101 characters of shell; the storefront is client-side.
- Bouncie. Pricing page loads but every dollar figure is injected by JavaScript.
What the Pattern Tells a Buyer
The split is almost perfectly along segment lines. Every consumer and small-business vendor publishes a price, because the buyer expects to check out without speaking to anyone. Almost every fleet platform publishes nothing, because the buyer is expected to arrive through a demo.
The exception in each direction is the interesting part. One Step GPS publishes a flat $13.95 a month with no contract while competing against platforms that will not name a number, and Geotab publishes no rate but does make a specific commercial commitment that no upfront device cost and no installation fee apply.
None of the fourteen publishes a contract term. That is the single most expensive unknown in a fleet agreement, because per-vehicle pricing is usually struck on a committed count rather than an active one, and a fleet that shrinks keeps paying.
So the practical move is to ask three questions in the first call: what is the term, what does installation cost per vehicle, and what happens to committed units if we shrink. Two of those are missing from every website here.
Frequently Asked Questions (FAQs)
Why do most GPS tracking companies hide their pricing?
Because they sell on negotiated agreements where the rate moves with fleet size, hardware mix, contract length and which modules you take. A published number would anchor every negotiation. It is the norm rather than the exception at the enterprise end, and it is not evidence that a product is expensive or cheap.
Is a vendor that publishes its price cheaper?
Not necessarily, and it is worth resisting that inference. What a published rate buys you is the ability to compare and to plan, which matters most to buyers with no procurement function. A quote-only vendor may well come in lower at volume, but you cannot know that until you have spent weeks in a sales process.
What counts as a published price on this page?
A dollar figure printed on the vendor's own website for the product itself. Customer savings claims, case-study figures and third-party reported contract data do not count, and none of them appear in the table. Where a figure exists only in reviews or customer reports, the cell stays blank.
Why are some vendors listed as blocked rather than as not publishing?
Because those are different facts and conflating them would be wrong. Several sites returned a 403 to our request or render their prices with JavaScript that a fetch does not execute. Those companies may well publish clear pricing to an ordinary visitor. We could not read it, so we say that instead of scoring them.
How often is this checked?
Every figure here was read on 18 September 2026. Promotional rates in this market move frequently, and several of the published figures are marked as promotions against a higher list price, so treat the list price as your planning number and re-check before committing.
Next: what GPS tracking actually costs works the recurring charges into a three-year figure, and nine GPS trackers sold in the USA compares the devices behind these prices.