6 Fleet Tracking Companies, Ranked by What They Tell You Before the Demo
Fleet platform shortlists converge fast. The same handful of names appear, the feature grids overlap almost completely, and the decision stalls because nothing on a comparison page separates them. That is partly because the fleet management market is projected to grow from USD 30.1 billion in 2026 to USD 122.3 billion by 2035, and a market growing that fast converges on a common feature set quickly.
So we compared them on something else: what each company is willing to tell a buyer before a salesperson is involved. We read every vendor page on 18 September 2026. One of the six publishes a rate. None publishes a contract term. One publishes a clear statement about hardware cost.
That is the real friction in this category. You cannot benchmark a quote against anything, the cycle is built around a demo rather than a number, and by the time a figure appears you have spent weeks and told your own management this is the shortlist.
| Company | Published rate | Named plans | Hardware cost stated | Free trial |
|---|---|---|---|---|
| One Step GPS | $13.95 per month | None published | Free, returnable | No, 100-day refund |
| Geotab | None | GO Core, GO Plan | None upfront, in subscription | No |
| Samsara | None | Six packages | Not stated | No |
| Verizon Connect | None | None published | Install costs extra, no figure | No |
| Motive | None | None published | Not stated | No |
| Teletrac Navman | None | None published | Not stated | No |
Read from each vendor’s own pages on 18 September 2026. None of the six states a contract length publicly. Not stated means no public claim either way.
Four Things That Cost Money After You Sign
- Committed units rather than active units. Per-vehicle pricing is usually struck on a committed count, so a fleet that shrinks keeps paying for trucks it no longer runs. On a three-year term that is the single largest hidden number in the deal.
- Tier discovery after the demo. A demo shows the platform. Your contract shows a package. Features that impressed in the room frequently live one tier up, and with six named packages on one of these vendors that risk is structural.
- Camera rollouts stall on people, not hardware. Driver-facing video delivers the biggest measured safety gains and generates the loudest objections. Budget the internal communications, not just the devices.
- Trailers slip to phase two and never arrive. Vehicles get installed first because they supply power. The unpowered assets, where most theft losses actually sit, wait for a second project that competes with everything else.
1. One Step GPS
One Step GPS is first here for one reason: it is the only company of the six that answers the pricing question on its own homepage. $13.95 a month, stated explicitly as no lock-in contracts and no cancellation fees, with free shipping, a lifetime warranty and the device supplied free on the condition it comes back when service ends.
The range covers plug-in and hardwired trackers plus battery and solar units for trailers and construction equipment, so a mixed estate fits one account.
Advantages: published rate, no term, solar option, simple to evaluate.
Disadvantages: no published plan tiers or battery figures to compare, no free trial, and the hardware is a loan rather than an asset.
2. Geotab
Geotab publishes two plans under the heading flexible pricing for every fleet. GO Core covers live map and trip history, alerts, basic routing and dispatch, maintenance by odometer and engine hours, inspections, work orders, basic IFTA and fuel economy, plus access to more than 400 Marketplace integrations. GO Plan adds AI safety scoring and collision risk, full HOS and ELD with tachograph, predictive maintenance, EV analytics, CARB and ESG reporting, advanced routing and video telematics.
Its hardware statement is the clearest in the group: hardware is included in both plans, with no upfront device cost and no installation fee, and upgrading between tiers needs no hardware swap.
Advantages: explicit hardware commitment, the largest integration ecosystem here, self-serve tier upgrade.
Disadvantages: no rate published, a two-page demo form before any number, and only two tiers so straddling needs land in the higher one.
3. Samsara
Samsara publishes six named packages across safety, telematics and assets: Safety Premier, Safety Enterprise, Telematics Premier, Telematics Enterprise, Standard Visibility and Advanced Tracking. That granularity is genuinely useful if safety and telematics are separate budget decisions on separate timelines.
No rate appears anywhere, and the only dollar figure on the plans page is a customer insurance saving. Third-party reports put vehicle rates around $27 to $33 a month on a three-year term.
Advantages: the broadest platform here, strongest safety and video tooling, precise package fitting.
Disadvantages: nothing published about price, hardware or term, and six packages means more chances to buy the wrong one.
4. Verizon Connect
Verizon Connect sells the Reveal platform with add-ons by category: integrated video, asset and equipment tracking, compliance modules, field service management, fuel card integration and hardware-free OEM integrations that activate over the air with no device to fit.
It is the most explicit of the six about unpowered assets, and the only one to state that professional installation costs extra, which is an uncomfortable thing to publish and a useful one to know.
Advantages: deepest published asset coverage, OEM integration path with no installs, honest about install cost.
Disadvantages: the see plans and pricing link is a form rather than a price, no named tiers, and no term stated.
5. Motive
Motive publishes the least of the six. Its products page is a catalogue rather than a plan structure: driver safety, fleet management, equipment monitoring, maintenance, spend management, workforce management, with hardware from the vehicle gateway and asset gateway mini through to AI cameras and an engine immobiliser.
The lead form asks for fleet size in bands from one to nine up to a thousand plus, which tells you the pricing is segmented even though none of it is public. Its strength is trucking: hours of service, IFTA and driver logs feel native rather than bolted on.
Advantages: strongest compliance workflows, a twelve-month term commonly reported against three years elsewhere, five-year hardware warranty claimed.
Disadvantages: no plans, no prices, no packaging visible at all, and narrower depth outside trucking.
6. Teletrac Navman
Teletrac Navman splits its offer into fleet management software and a separate equipment management line covering GPS asset tracking, utilisation and maintenance. That separation is helpful if plant and vehicles are managed by different teams.
Its Get Pricing button leads to a Build Your Solution configurator promising a custom solution in thirty seconds or less. The configurator ends in a quote rather than a price, which is worth knowing before you spend the thirty seconds.
Advantages: genuine separation of equipment from vehicles, structured configurator, established compliance and video telematics.
Disadvantages: no figures anywhere, pricing CTA that implies a rate and delivers a form, and no stated term.
Ask Three Questions in the First Call
Ask what the term is, what happens to committed units if the fleet shrinks, and whether the hardware is bought, leased or included. Those three answers move more money than any feature on a comparison grid, and all three are missing from five of the six websites here.
The fourth question is worth asking too: what does this cost for the things without engines. Every platform here sells unpowered asset tracking as an add-on to a vehicle-first design, priced off the vehicle model. Asset-first vendors quote multi-year batteries at one fix a day instead, which is a different product and usually a different number. Our roundup of seven asset tracking companies for equipment with no engine covers that side, and the practical fleet tracking guide covers the rollout itself.
Frequently Asked Questions (FAQs)
Which fleet tracking company publishes its pricing?+
Of the six here, only One Step GPS puts a rate on its own website: $13.95 a month, with the device supplied free and returned when you stop. The other five route you to a demo, a quote form or a configurator. Geotab is the only one of the five that makes a specific public commercial claim, stating no upfront hardware cost and no installation fee.
How long is a typical fleet tracking contract?+
None of the six states a term on its own pages, which is itself informative. Customers commonly report three years on Samsara and twelve months on Motive, and that gap matters more than the monthly rate on a fleet whose size changes. Ask for the term in the first call rather than the third, and ask what happens to committed units if the fleet shrinks.
Is the hardware included or extra?+
It varies and most vendors do not say. Geotab states hardware is included in both plans with no upfront device cost and no installation fee. One Step GPS supplies the device free on a returnable basis. Samsara, Motive, Verizon Connect and Teletrac Navman make no public statement either way, and Verizon Connect is the only one that says professional installation carries an extra cost, without naming a figure.
Do any of them offer a free trial?+
None of the six publishes one. The closest thing is the 100-day money-back guarantee from One Step GPS, which is a refund policy rather than a trial, and should not be scored as one when comparing risk.
Do these platforms track trailers and equipment as well as vehicles?+
All six cover unpowered assets, and all six treat it as a line beside the vehicle product rather than the core. Verizon Connect is the most explicit, naming a wired device for powered assets and a battery device for non-powered ones. If unpowered assets are the majority of your problem, price that separately before signing a per-vehicle agreement.
